SUN NEWS --    MYRTLE BEACH, SC —  The start of construction on the first new hotel in Myrtle Beach in four years has been delayed until after the summer.  Crews
 had aimed to start work on the 14-story Homewood Suites Oceanfront 
Resort & Conference Center by the first of June, but that schedule 
was too tight, said Buddy Lindsay, president of Sonship Hospitality, 
which is developing the new hotel.  Construction now is expected to
 start Sept. 1, with the $25 million property scheduled to open Dec. 1, 
2014 on the oceanfront at 1805 S. Ocean Blvd. next to the Hampton Inn 
& Suites, which also is owned by Lindsay’s group.  “This will 
allow a much more relaxed construction schedule instead of the 
‘fast-track’ schedule that we had planned,” Lindsay said in an email.
The
 planned $25 million Homewood hotel, which will share pools and other 
amenities with the Hampton Inn, will have 100 suites, a mix of 
two-bedroom, one-bedroom and studios, all with kitchens and private 
balconies. Homewood also will have a 300-seat conference center, three 
pools, a fire pit, fitness center, a Pilates-aerobics room for women 
only and a bistro serving sandwiches and snacks.  This will be the 
only Homewood of the 399 in the chain that is on the oceanfront and the 
first dually branded Homewood-Hampton hotel in South Carolina, Lindsay 
said.  Lindsay has used the extra time from the delay to visit 
other dually branded properties, including the first two 
Hampton-Homewood branded hotels in Toronto and Denver and the Hilton 
Garden Inn-Homewood in Atlanta, he said.  The Myrtle Beach addition
 is the first new hotel in the city since 2009, when the south tower of 
the Hampton Inn opened next door to where the Homewood will be built. 
The beach hasn’t seen any new hotels for four years as the market tried 
to correct from the overbuilding of lodging units during the height of 
the real estate market.  Demand at the Hampton Inn prompted Lindsay to expand the property, he said.            
 
